EMAIL Marketing & AUTOMATION

Engage, convert, and retain customers:develop your branches.

Get your Email Marketing working harder for you.
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Matterra
Our SERVICES
Lifecycle marketing strategy session

One-off Strategy Session
(for B2B, B2C or DTC businesses)

Perfect for founders, marketers, or small teams who need expert email marketing direction—whether you’re short on time, unsure what to prioritise, or simply want clarity from someone who’s done it many times before.
OUR PROCESS
Before our session, we conduct a full review of your website and social media presence to understand your brand, and current marketing approach.
During a focused 60-minute strategy call, we zero in on your most pressing email marketing challenges.
You’ll receive direct, actionable guidance shaped by our 13+ years of hands-on expertise—so you leave with clarity, and actionable next steps.
Investment
£100/ €114 / $131
Arrange a call
Matterra

Email Migration
(for B2B, B2C or DTC businesses)

We manage your move between Email or CRM platforms end-to-end.
We co-ordinate with your team, as well as the technical team of the platform to ensure you experience a smooth transition, with minimum downtime.

We are certified Klaviyo experts, for B2C businesses, and soon to be certified Attio Experts–for B2B businesses. So whether you're moving from Mailchimp, Hubspot, Ometria or any other platform, we got you covered. We've successfully completed 10+ platform set ups and migrations.
Our process

Understanding your needs

We collaborate with your team to get clear on your exact workflows and use cases—so your CRM is built around how your business actually operates.

Platform set-up or optimisation

We set up your CRM from the ground up using platforms we trust—Attio for B2B and Klaviyo for B2C—chosen for their powerful capabilities and intuitive interface your team can actually use. Already on a platform? We’ll optimise your existing setup so it finally works the way you need it to.

Data Cleaning & Migration

We consolidate all your existing data sources, clean and standardise the records, and map every field into the new platform with precision. Once in the new system, we structure the data in a way that is tailored to how your team needs to work.

Workflow & Automation set-up

We design and implement smart workflows and automations that streamline your processes, reduce manual work, and unlock the full potential of your platform. Automation and AI are built in from the start—so your team can save time and minimise repetitive tasks.

Training

We don't just set everything up and walk away, leaving your team to figure it out. We onboard your team with a live training session, walking through the full setup and implement any changes fed back. We can also provide short, recorded tutorials so your team has access to guidance long after the call.

Ongoing Support

We act as an extension of your team, providing ongoing expert support to maintain, optimise, or evolve your setup as your business grows. If you need continued partnership, we can create a retainer tailored to your needs, so you’re never left managing it alone.
Investment
Reach out for a tailored quote    —    🌱 Discounted for climate-tech founders
Get an estimate

Email Marketing Audit + Strategy
(for B2C & DTC businesses)

Looking for some fresh eyes on your Email marketing and/or SMS marketing activity? We audit your current activity so you know what works, what doesn't and what you could do better to engage and convert more customers.
Matterra
OUR PROCESS

Deep-dive into your ESP or CRM

We analyse the health of your database and your campaign performance across Email and SMS.

Comprehensive
Report Creation

We present to you an in-depth reporting dashboard, which looks at your past activity, including a breakdown and roll-up of the data across engagement, revenue, and database growth.

Audit & Strategy deck

We combine data, graphs, and visuals into an engaging Audit & Strategy deck to demonstrate your current performance, indicate benchmarks, showcase best-in-class examples, and give you a plan of action (short, mid, and long-term).

2x Calls (Kick-off & Walk-through)

On the first call, we go through your objectives in detail and ask questions to understand what you've done so far.
On the second call, we go through the Audit & Strategy deck and discuss the findings and recommendations. Any feedback is built back into the strategy.

Report Handover

The reporting dashboard is handed over to you with instructions on how your team can update it going forward, so you can make informed decisions.
Investment
Starting from £2,900/ €3,450/ $3,950     —    🌱 Discounted for climate-tech founders
Get an estimate

Let's see if we're a good match

Share your goals and let's discuss how we can best help you grow.
Apply to work with us

Our approach on Email Marketing & Automation

Customer-centric

Knowing your audience is key to effective marketing. We take the time to deeply understand your customers—their needs, values, and how they relate to your mission. We then craft cohesive messaging that stands out in your busy customer’s world and is relatable, driving engagement and loyalty.

Driven by data

We analyse market trends and customer behaviour, and build custom analytics reports to get to the core of what works and what doesn’t. This data-driven approach allows us to provide actionable insights that ensure every move you make is backed by solid data and not just a gut feeling.

Always staying honest

We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of running a start-up.

Explore our work on Email Marketing & Automation

Matterra

Ecosia

Non-profit | Search engine | Germany

Reforestation App Re-engagement Campaign

Matterra

Abound

SERIES B START-UP | B2B MARKETPLACE | NY

Series B Marketplace Retention Strategy & Lifecycle Marketing

Our case studies

Some kind words from our happy clients.

Matterra
Matterra
Matterra
Ellie is a strong, results-driven lifecycle marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.
Seijin Jung, ex-VP of Growth at Abound
Matterra
Ellie did not only improve our engagement, she learned about how our product fits into people's lives. She worked closely with the UX team on mapping the customer journey and even collaborated with the engineering team on optimising the onboarding process, which increased the % of successful onboards. She did such a great job, and I can't recommend her enough.
Nick Robert, Head of Brand at Humane (acquired by HP)
Matterra
Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV.
Rex Chou, Founder and GM of Ghost Democracy
Matterra
Matterra was fantastic. Delivered on everything, drove improved revenue on flows immediately, and set us up for long-term success on deliverability best practices.
Scott Morris, Founder & CEO, Roshambo Eyewear

Other ways we can help you

Marketing Strategy

Set up your marketing foundations – find your roots.

Whether you are looking for a fractional CMO to create and own your Marketing Strategy or a seasoned expert to create your Go-To-Market Strategy, you’re in the right place.
Explore more
Matterra