Funding

Funding has been a pain point in 2025 with VCs not having enough capital and chasing LPs for it, while start-ups are running out of runway. The focus in AI and robotics in 2025 has also taken away from funding into climate solutions. 

However, in the EU, Q3 investment in Carbon tech has ticked upwards, signalling the tide may be changing. So we may see more funding coming back in climate-tech.

The EU & the UK are coming back strong

Policy changes in the US meant that the focus shifted to the UK and the EU, which look like a more attractive place to build.

The UK remains the largest start-up technology market. The EU, on the other hand, is doing a massive push to become the place where tech start-ups build, raise, hire, and grow rather than relocating to the US, where there’s traditionally been more capital.

An great example is the 18 strategic AI partnerships have been announced across Europe, through the EU AI Champions Initiative, in a bid to make Europe competitive in this space.

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The sister industries

Space has exploded in 2025.

Isar Aerospace from Germany, a launch service provider for small and medium-sized satellites raised ~€150 million.

Space innovation, and in particular satellite imagery, can help us with earth observation, mitigation & adaptation, forest and fire monitoring, and supply chain decarbonisation, a space UK’s Treefera is betting on.

But it can also be seen as a vanity project, with Bezos and Musk hoping to use it for data-centres.

Defence is another sector that got a lot of attention (and funding) in late 2025. 

A lot of solutions like sustainable batteries for electric vehicles, are pivoting their focus of their application to defence, to ensure they are still competitive in investors’ eyes.

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The opportunity areas

McKinsey did a thorough analysis comparing all areas of the green transition, to find that some are moving faster than others. EVs, Renewable Energy, and Raw materials are leading the growth, while Carbon Capture, Industry, Hydrogen fuels, and Heat Pumps are lacking behind. What’s standing in the way is physical challenges. In short, we tackled the low-hanging fruit, and now it's time for the really hard stuff.

So what is likely to grow next? E-mobility is seen as the biggest opportunity, followed by green chemicals, and grids. Now the challenge for European businesses is scaling rapidly and cost-effectively.

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And of course, AI

2025 was the year AI really got embedded across multiple industries, workflows, and use cases. Established tech businesses like Airtable feel the need not just to embed AI into their product, but to ‘refound’, in order to build from the ground up with AI in mind.

For example, UK’s Greyparrot has developed an AI waste analytics system, which was named one of TIME Magazine’s Best Inventions for 2025.

AI-first start-ups have grown rapidly, with legal AI start-up Legora hitting unicorn status just 2 years after starting. This trend is bound to continue, but with multiple AI solutions hitting the market at the same time, especially in the B2B SaaS space, I’m foreseeing we’ll see more acquisition in late 2026 as the market will seek to consolidate.

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How can Marketing help climate-tech grow?

There’s a scaling problem in the UK and Europe.

The US may have 3x more start-ups than the UK, but it has 9x more unicorns!

Climate-tech can be complex and requires significant funding, so effective messaging can help explain the value to investors, customers, and partners. Apt storytelling on the other hand, can ensure a start-up is positioned competitively for funding in the current climate.

Plus, ongoing communications can engage investors and customers, supporting long-term relationship building, which is crucial.

At Matterra, we specialise in helping forward-thinking tech start-ups define or update their Ideal Customer & Investor Profile, develop messaging that resonates with them, create tailored marketing strategies and set-up the workflows and processes that will maximise the efficiency of your team.

If you need help, get in touch.