Email Audit + Strategy

We conduct an in-depth audit of your email channel and create a road map to improve its performance.

OUR PROCESS

Deep-dive into your ESP and CRM

We analyse the health of your database, your campaign performance, and technical set-up and compare vs. best-practices.

Comprehensive
Report Creation

If needed, we create an in-depth reporting dashboard, which looks at your past activity, including a breakdown and roll-up of the data across engagement, revenue, and database growth.

Audit & Strategy deck

We combine data, graphs, and visuals into an engaging Audit & Strategy deck to demonstrate your current performance, indicate benchmarks, showcase best-in-class examples, and give you a plan of action (short, mid, and long-term).

2x Calls (Kick-off & Walk-through)

On the first call, we go through your objectives in detail and ask questions to understand what you've done so far.
On the second call, we go through the Audit & Strategy deck and discuss the findings and recommendations. Any feedback is built back into the strategy.

Report Handover

The reporting dashboard is handed over to you with instructions on how your team can update it going forward, so you can make informed decisions.

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Are we a good match?

Share your goals and we'll discuss how we can help you grow.

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Our approach on Email Audit + Strategy

Driven by data

We analyse market trends and customer behaviour, and build custom analytics reports to get to the core of what works and what doesn’t. This data-driven approach allows us to provide actionable insights that ensure every move you make is backed by solid data and not just a gut feeling.

Always staying honest

We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of running a start-up.

Some kind words from our happy clients.

Ellie is a strong, results-driven marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.

Seijin Jung, VP of Growth at Abound

Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.

Claire O'Hare, Founder of Livewell Design

Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV. My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!

Rex Chou, Founder and GM of Ghost Democracy

Ellie did not only improve our engagement, she learned about how our product fits into people's lives. She worked closely with the UX team on mapping the customer journey and even collaborated with the engineering team on optimising the onboarding process, which increased the % of successful onboards. She did such a great job, and I can't recommend her enough.

Nick Robert, Head of Brand at Humane (acquired by HP)

Matterra was fantastic. Delivered on everything, drove improved revenue on flows immediately, and set us up for long-term success on deliverability best practices.

Scott Morris, Founder & CEO, Roshambo Eyewear

Email audit + strategy

Email Audit + Strategy

Deep-dive into your ESP and CRM

Comprehensive
Report Creation

Audit & Strategy deck

2x Calls (Kick-off & Walk-through)