Messaging That Gets Investors & Partners On Board

You started building your solution because you care about climate change and the planet we all live on.

It was probably around the time you had kids and wondered what type of environment they'll grow up in. You wanted to solve a problem affecting nature and people.

But in 2026, impact messaging alone isn't cutting it anymore. It is harder than ever to get investors and partners on board.
‍
Budgets are cut, attention is elsewhere (ehm, AI).

You need messaging that makes your solution impossible to ignore.
Fix my messaging
A drawing of a paper plane, that represents your message reaching your audience

Why your messaging isn't working

These obstacles hinder the acquisition of essential funding and partnerships needed to expand your climate-tech innovation.

Impact-First Messaging

Leading with environmental benefits instead of what investors and partners actually care about

Complex Technical Terms

Using industry language that doesn't hook investors and partners

No Storytelling

Missing out the opportunity to connect on a human level with your investors, partners, and buyers

Our process

01. Understand your solution

We deep-dive into your technology, market position, and ICP

02. Identify Key Benefits

We extract the commercial and operational value that resonates with decision-makers in your target audience

03. Structure Your Narrative

We create compelling messaging that connects the problem you're solving to your solution

04. Deliver Ready-to-Use Copy

Website copy, pitch decks, and one-pagers that make your business invest-able and partner-able

Report Handover

The reporting dashboard is handed over to you with instructions on how your team can update it going forward, so you can make informed decisions.
Get an estimate

What makes our approach different

Marketing & Business expertise

We are passionate about climate solutions, but we are also commercially minded. Our recommendations are rooted in over a decade of delivering commercial results and balance impact and today's realities of commercial viability.

B2B Tech experience

Deep understanding of how climate-tech solutions get evaluated and adopted.

Honesty

We’re here to tell you the truth, even when it’s tough. Our commitment to honesty means that we provide straightforward advice. We believe that a genuine, open dialogue is the foundation of any successful partnership, especially when navigating the complexities of running a start-up.

Messaging Case Study

BlueNose

BlueNose developed a genius emissions-reduction solution for the maritime industry. Their retrofit is powered by AI combined with precision engineering. If installed across all currently active container ships, it would cut 11 million tC02 / year.
Yet, it was hidden behind copy that didn’t communicate its value effectively to investors, partners, and buyers.

What we did
- Uncovered the true USP of the business through an interview with the founders.
- Reworked the website copy to bring clarity, urgency and business relevance to their offering.
- Created messaging that leverages storytelling where appropriate, to engage readers with the team.

Results
- A website that communicates the mission and impact of the business effectively to investors and clients.
- £350k in investment closed through the Innovate UK fund.

Amet minim mollit non deserunt

Amet minim mollit non deserunt

Words from our happy clients.

Matterra
Matterra
Matterra
Ellie is a strong, results-driven marketing leader who delivers a real business impact. Throughout my time working with Ellie, she has been always enthusiastic about leveraging data to come up with creative hypotheses, test them out, and continue to improve through iteration.
Seijin Jung, VP of Growth at Abound
Matterra
Ellie defines consultant – always leading our team with new ideas and approaches. Her focus on data allows us to ground our decision-making and guide our next steps thoughtfully.
Claire O'Hare, Founder of Livewell Design
Matterra
Ellie is exceptionally analytical, detail-oriented, proactive in testing & learning new initiatives, and is the reason why my brand currently has such a loyal, engaged audience with high % repeat customers to improve LTV. My business would not be as sustainable and healthy as it is today without all [of Ellie’s] hard work. AND she's an absolute pleasure to work with, it's like she's a unicorn!
Rex Chou, Founder and GM of Ghost Democracy
Matterra
Ellie did not only improve our engagement, she learned about how our product fits into people's lives. She worked closely with the UX team on mapping the customer journey and even collaborated with the engineering team on optimising the onboarding process, which increased the % of successful onboards. She did such a great job, and I can't recommend her enough.
Nick Robert, Head of Brand at Humane (acquired by HP)
Matterra
Matterra was fantastic. Delivered on everything, drove improved revenue on flows immediately, and set us up for long-term success on deliverability best practices.
Scott Morris, Founder & CEO, Roshambo Eyewear

Are we a good match?

Share your goals and we'll discuss how we can  help you grow.
Get in touch

Other ways we can help you

Marketing Strategy

Set up your marketing foundations – find your roots.

Whether you are looking for a fractional CMO to create and own your Marketing Strategy or a seasoned expert to create your Go-To-Market Strategy, you’re in the right place.
Explore more
Matterra
We help start-ups in carbon, green energy, and the circular economy grow.
Copyright @Matterra 2026
Services
Case Studies
Blog
About
Privacy Policy
Terms of Service
Designed & Built by MB Studio
Get in touch
hello@wearematterra.com
124 City Road, EC1V 2NX, London, United Kingdom